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This web page states the following, "Welcome to the home of the Axis 1." Our analyzers saw that the web page also stated " A Freefly add-on for the new." The Website also said " MōVI hand controller now enables it to seamlessly operate the Axis 1 receiver and motor. Welcome to Hocus Products manufacturers of class leading remote follow focus products. Full details of the Axis 1 are shown on our product pages. You cant ask for much more than that. In Stock - Shipping - 7 Days. Available for delivery in August is our new thumbroller." The website's header had follow focus as the most important optimized keyword. It is followed by hocus products, remote follow focus, and wireless follow focus which isn't as highly ranked as follow focus. The next words hocusproducts.com uses is rt motion. preston was included and might not be understood by web engines.